@techreport{johnson_report_2010,
	title = {2010 Horizon Report},
	author = {Johnson, L. and Levine, A. and Smith, R. and Stone, S.},
	year = {2010},
	keywords = {prea2k30},
	url = {http://wp.nmc.org/horizon2010/},
	address = {Texas},
	institution = {The New Media Consortium}
}